Gold has been around for billions of years. Humans have been emotionally and physical drawn to it for centuries. Societies and economies have placed value on gold, which has served to perpetuate its worth.

“Gold is where you find it,” so the saying goes.

Since time immemorial, we humans have been lauding gold for its intrinsic value and its sheer beauty. For centuries, we have known that gold also offers beauty benefits, making it a highly coveted ingredient in skin care products.

Perhaps it is reassuring to know that our skin care products are infused with extracts of actual gold. It makes us feel more luxurious and pampered.

But does gold actually deliver real benefits to our skin? Are there noticeable benefits? For that matter, is gold the gold standard for skin care?

Indeed it is!  Gold is an antioxidant that contains anti-inflammatory properties. This metal is known for soothing acne inflammation, reducing skin redness, and protecting against free radicals that bring about wrinkles and sun damage.

In fact, the use of gold in skin care products for a wide array of skin treatments is well known and has been used by Japanese, Romans, and Egyptians since early times.

Benefits of Gold in Skin Care Products

Gold Prevents Loss of Collagen and Elastin

Our body naturally produces collagen, which keeps the skin flexible.  Collagen is what gives us smooth skin and shining hair.  The level of collagen in the body begins to decrease from the age of 25.  As we age further, our collagen and elastin production levels continue to dwindle. This typically leads to more visible signs of aging such as fine lines and wrinkles.

Beauty products infused with gold are known to combat these visible signs of collagen and elastin loss on the skin’s surface.

Gold Decreases Skin Blemishes and Other Imperfections

Gold performs its magic at the cellular level. Gold activates basal cells, which line the bottom of your epidermis, while also creating new skin cells. When gold gets into your skin, your basal cells are activated to produce new cells that force old and dead skin cells up and off from the inside out. What happens next is the skin becomes fresher and more elastic. There is a clear reduction in marks, spots, lines, as well as wrinkles, as new skin grows and replaces the old skin.

Gold Produces Glowing Skin

Gold is known to improve the blood circulation, allowing it to hydrate and maintain the skin’s moisture level. The gold particles are absorbed into the skin, leaving a rich, luxurious glow. This helps the skin appear healthy, fresh and radiant.

In addition to radiating a beautiful, glowing and youthful appearance, gold is also beneficial for the skin in that it lightens the skin’s complexion and stimulates the cells that make the skin firm.

This metal is naturally reflective, as it reflects whatever it comes in contact with. It also has the added perk of being the ideal shade to create a beautiful, sun-kissed bronze effect on the skin. 

Gold Cools Inflamed Cells

Gold is a natural anti-inflammatory that has been used to treat skin inflammations since Ancient Egypt. The antibacterial properties of gold interact against ulcers and other types of inflammation to reduce swelling, eliminate redness, and revitalize the skin. The extra oxygen that is stimulated by gold can penetrate deep into the skin and renew damaged cells.

Gold eye masks are the perfect addition to a daily beauty regimen as they are useful in addressing puffiness and redness around the eyes. 

Gold Prevents Premature Aging of the Skin

Dryness of the skin often leads to premature aging. By using gold, you can diminish the dryness of your skin while helping to increase your metabolic rate. These gold-induced actions prevent the skin from aging prematurely. 

Gold Can Lighten Your Complexion

As history has led us to believe, it is reputed that Cleopatra included the use of gold in her beauty regime.  Supposedly, Cleopatra used a gold mask every night to maintain a youthful, glowing and beautiful complexion. 

Gold Allows Sun Damage Skin to be Treated

Getting tan from the sun over the years can frequently lead to sun damaged skin. Production of melanin or black pigment in your skin is responsible for tanning your skin when it is exposed to sunlight. By using gold, you can reduce the production of melanin in your body. 

Gold Soothes Sensitive Skin

Gold is abundant with antioxidants that directly interact with the blood circulating just below the surface of your skin. These antioxidants increase circulation of the blood, and, as a result, it has a better chance of fighting off acne, rashes, hives, and other allergic reactions that show on the skin. The use of a 24k gold mask in skin care products serves to decrease these visible reactions, fading acne and blemishes with a light application to avoid further irritation. 

Gold Stimulates Skin Cells

Gold contains what are known as ions that aid in stimulating the cells, nerves, and veins in your body. This leads to improved blood circulation. What this does is enhance the metabolism of skin cells and the secretion of waste. All of this leads to healthier and more radiant skin.

Gold is a metal that rewards your skin with a beautiful, glowing and a youthful complexion, while being beneficial in many other ways. Gold slows down the collagen depletion process, boosts skin’s elasticity, brings a glow to your skin, stimulates cells that make the skin firmer, and improves blood circulation. Perhaps the most desirable advantage of gold is its ability to prevent premature aging, wrinkles, and sun damage.